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What determines which hotels sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell hotels to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the hotels advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the hotels demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the hotels sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in hotels might be.
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Just a word of caution. Although the prices for hotels internationally may be better than say New Zealand you should also check out the freight and shipping charges. What's the point of getting cheap hotels prices which are then converted to very expensive hotels prices when the freight is added.
Do the numbers add up when freight is taken into account? Our research on many products, including hotels, has revealed that many suppliers are now offering hotels freight free. This will change the numbers in your favour.
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