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Think about the magazine section in your local supermarket. If you reach out with your eyes closed and grab the first magazine you touch, you are about as likely to get a assisted living tabloid as you are a respected assisted living journal.
Now imagine that your supermarket is so accommodating that they allow anyone who has an opinion on assisted living, well informed or otherwise, to just stack their assisted living articles, magazines or books in the store. Now if you reach out at random you are highly likely to get junk information on assisted living and lots of it.
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assisted living
Thousands of assisted living e-stores now thrive on the Web, providing people with a way to purchase goods and services electronically. For small businesses, the Internet can deliver a global market. Depending on which survey you believe, that may be more than 350 million people, with another 500 million Internauts projected over the next few years. If the demographics of the online community match your assisted living customer profile, that's a lot of potential new business. While the potential is there, however, challenges loom large.
Remember, it takes time for people to adopt to new technology and modes of transactions. Many people remain reluctant to give out their credit card numbers over the Internet for assisted living purchases. But most analysts project healthy growth for assisted living online sales, especially as security issues are addressed.
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