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The real determining factor in buying news is the total cost. That is what determines real value. Total cost is not just price for news, but what you'll actually get for the price. Most people think the most important determining factor in a sale is the price. But recent studies show that consumers ranked price no higher than 9th and, on average, 13th in its level of importance.
So before you jump at the lowest priced news around, think about what the real value is to you. Most people won't buy the lowest priced news item because they've had bad experiences with cheapies in the past. We offer only the very highest quality and still at a most affordable price.
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The Internet abounds with all sorts of information on news, but unless you can be reasonably sure of its source and accuracy, be wary. For example, information about news posted in Internet newsgroups can be flawed. Even if the news document contains great technical detail, there is often no hard evidence to back up the claims. Don't make the mistake of accepting gossip as truth, which may prove to be professionally and financially embarrassing.
While embarrassment is rarely fatal, more serious consequences can result from following news advice posted in newsgroups or on websites. While someone may be well-meaning in offering the information, can you trust it? Is this person a news consumer who has actually purchased and used the products or are they just an opinionated individual? Or are they a competitor?
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