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Anyone with a computer and modem can become an electronic publisher of advertising on the Internet, disseminating information to a global audience. While this new medium explodes with advertising information, it also poses a vexing problem: How do you evaluate the quality of the advertising information? Just because a document appears online doesn't mean it contains valid information. In fact online information demands close scrutiny.
The publishing world has a long tradition of journalistic standards to which print materials are held. Although many writers and publishers adhere to these standards when publishing on the Web, many don't. It's up to you to cast a critical eye, sorting advertising fact from fiction, actuality from opinion. Whether you are reading a printed article or an electronic one, a healthy dose of skepticism is in order even when it comes to our advertising recommendations.
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advertising
Welcome to the Internet. Like it or lump it you'll find much more than you need. That's where we come in and provide assistance. We've done the research for you and found the very best links on advertising. Our primary role in this process is to search for information on advertising, evaluate it and then determine whether it is likely to meet your needs. We won't be bold enough to call ourselves advertising librarians but in one sense that it what we are doing.
advertising information exists in a large variety of formats and genres (facts, opinions, advertising stories, interpretations and so on). This information has been created to inform, persuade and educate you on all that you ever need to know about advertising. The quality ranges from poor to brilliant with lots of shades in between.
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