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While the threat from hackers is low for individuals, a more serious threat to personal privacy comes from unscrupulous lodging companies that operate websites for quick quids. Many lodging sites require you to register before you can use its services. Often you must provide personal information, such as your name, street address, and e-mail address. Then as you browse the site, data is collected as to which pages you visited, how long you remained on each page, the links you clicked, what terms you searched, and so on. After a number of visits to the site, a personal profile emerges. The question is, what do lodging site operators do with this information?
Most claim that they use it to personalize your experience on the site. For instance, if a lodging site learns that you are interested in lodging, the next time you visit the site, you might be presented with an article or advertisements for that and related products. But some lodging websites sell this information to marketers, which means that you may find yourself receiving unwanted catalogs from garden suppliers. Our preferred retailer does not do this.
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Many lodging websites invite you to sign a Guestbook. They are not just doing this to get warm fuzzy feelings. lodging retailers who are seriously committed to quality customer service want feedback. The best sort of lodging feedback comes from lodging shoppers. Makes sense doesn't it?
When you take the time to sign a lodging Guestbook you are adding value to the relationship you have with the lodging retailer. You may be able to offer valuable suggestions which will improve the lodging shopping experience for other customers.
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| Last Updated: Sunday, 02-Nov-2025 00:01:13 MDT |
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